Tag(line), You're not it!

May
15
Posted Friday, May 15th 2009 at 8:49am
Tagged:  

Dear Kathy Ireland's Marketing People,

Of all the taglines you could have written to capture the essence of the Kathy Ireland Jewelry brand, you thought this one made the most sense?

"Finding solutions for families. Especially busy moms."

REALLY?

Me: "Oh, I'm so overwhelmed! I can't seem to make my husband breakfast, get myself ready for work, and still get my kids off to school on time!"

Kathy Ireland: "Here, try this diamond pendant."

 --Amanda O'Brien says TGIF

 

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