Wrap Rage no more!
Nov
Posted Tuesday, November 4th 2008
at
4:50pm
4
Tagged:
Just when I thought I couldn't love Amazon.com any more they go and launch a campaign against what they've termed "Wrap Rage" with their new Frustration-Free (and hand-scrape-free!) packaging.
According to Amazon's Wikipedia entry, Wrap Rage is defined as "the common name for heightened levels of anger, frustration and violence resulting from the inability to open hard-to-remove packaging."
It's hilarious, yet practical. You can check out a funny video demo here.
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Comments
I loathe UNSCREWING toys from the box. Now I won't need my tool belt after Santa arrives.
That is AWESOME!!! I especially like the video, at the end when he tackles the pirate ship. I'm so excited to Christmas shop for my boys now! THAT is life-changing! Thank you so much!
I really about fell out of my chair laughing at the end of the video. It's a very fun marketing campaign.