The Other Woman, part II

I'm a big fan of Brian Solis' blog, PR 2.0. Solis was talking about social media before there was such a thing and often shares his thoughts about the importance of tending to your online self a.k.a "your personal brand."

Solis knows his stuff, which is why it made so much sense to quote him in the November Chic Geek column, The Other Woman. 

As a step stool to my recent know-thy-online-self-soap-box, I offer up his most recent blog bite about "creating and cultivating" your internet presence: 

Effectively organizing, curating, showcasing, and managing a strategically crafted online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world.

Everything we share online, the comments we leave, the posts we publish, the pictures and videos we upload, the updates we tweet, the statuses we broadcast in social networks and lifestreams, contribute to disparate digital recreations of how people perceive us - as an individual, representative of a company, or the corporate brand we manage.

While we can't control the filters of how people ultimately assemble these pieces and assess our personality, reputation, value proposition, and expertise, we can shape and steer perception by sharing tactical and complimentary content that contributes to the brand we wish to portray and represent.

Whether you're new to Social Media or an experienced veteran, we are collectively tied to the evolution of the social Web simply by who we know or want to know. To stay connected with friends, family, customers, and professional peers, we join the digital communities that facilitate meaningful and relevant conversations. Evolution is natural and our existing and future relationships will dictate in which communities we remain and those we will eventually embrace.

Smart dude, that Brian Solis. If social media is in the least bit interesting to you, I'd certainly recommend subscribing to his thoughts.